1. Continuous analysis of consumer, customer and market trends to identify and recommend new business opportunities to Management team via primary research e.g Retail Audit, Customer Satisfation Surveys, Shopper studies....  
2. Provide market information to strategy development
3. Generate insights around market trends and dynamics:
   - Monitor/ anticipate competitors’ strategic move
   - Recommend new market/channel opportunities
4. Provide shopper‘ knowledge, trends & identify opportunities throungh analysis of big data & shoppers in-stores observation
5. Coordinate primary market research and analysis, ensuring that research partners develop an appropriate, cost-effective high quality work
6. Track behaviour of consumers/shoppers and customer segments, providing actionable and meaningful insights into segment definition, pricing, product development and development of brand and trade strategies
7. Support the development of Company Plan, and SI&OP process and subsequent input to SOP by providing information on sales volume, demand forecasting, consumer and customer segment share projections, regular and ad-hoc marketing reporting
8. Develop price planning/ simulation
9. Develop and implement appropriate training to marketing research area and relevant parts of the organisation   
10. Manage budget for marketing research initiatives to ensure synergy, objectivity, and prioritisation of spend
11. Coordinate development of new research methodologies, analytical and segmentation techniques
12. Build and maintain appropriate market information systems
13. Identify new analytical techniques
14. Help drive consumer-focus behavior/thinking across organization
    e.g. Organize cross-functional home visits, market visits.   

Required:

1. Knowledge:

• Marketing Research Advance level
• Forecasting techniques
• Competitor analysis
• Quantitative and qualitative analysis    

2. Required Competencies: 

• Research methodologies/ Consumer insight common platforms and best practice: Motivating, coaching and developing people
• Research management and design: Developing and maintaining relationships with external suppliers`  
• Quantitative and qualitative analysis: Negotiation
• Understanding Consumer and trade research: Ability to influence planning process
• Brand and trade strategy development: Project management
  

3. Experience:   
Ideally, not less than 5 years experience in FMCG market resarch area    

• At least 5 year experience in Market, Consumer research with established research agency or as MRCI manager in FMCG industry. Both trackings and strategic ad hoc.    
• Excellent command of English. Strategic-oriented.