About the Role

We are looking for a Finance Manager to lead financial planning, pricing strategy, budget control, and performance analysis for Own Brand (OB), Own Label (OL), and Membership at WinCommerce.
This role acts as a strategic business partner for Buying, Marketing, Merchandise, Loyalty, and Operations to drive revenue–cost–profit optimization and support data-driven decisions.

Key Responsibilities

1. Business Planning & Forecasting

• Build annual and monthly business plans (revenue, profit, market share).

• Cascade targets to categories and ensure alignment with company strategy.

• Develop accurate monthly/quarterly forecasts based on actual performance.

2. Pricing & Margin Optimization

• Analyze cost–price–competitiveness and recommend price changes.

• Optimize margin through cost reduction, packaging/quality improvements, MOQ, etc.

• Recommend SKU rationalization to maximize commercial efficiency.

3. Membership Performance Analysis

• Build and monitor financial models for Membership KPIs (retention, CLV, frequency).

• Evaluate cost efficiency of coupons, benefits, and loyalty programs.

• Recommend optimization to increase frequency and basket size.

4. Budgeting & Financial Control

• Build cost standards, category budgets, and financial authorization matrices.

• Review out-of-budget expenses and recommend mitigation actions.

• Conduct financial compliance checks and risk assessments.

5. Reporting & Business Analytics

• Develop reporting system and deliver management reports.

• Analyze variance vs. budget and propose corrective actions.

• Prepare financial presentations for leadership.

6. Operational Performance Evaluation

• Participate in KPI design and payout calculation for business units.

• Set revenue KPIs for regions/stores.

• Provide financial insights to improve operational efficiency.

7. Cost Optimization

• Control OPEX and monitor implementation of cost-saving initiatives.

• Propose solutions to improve overall cost efficiency.

8. Project & Investment Assessment

• Conduct ROI analysis for new categories, projects, and business models.

• Participate in system/operation improvement projects.

9. People Management

• Manage a small team of finance specialists.

• Develop successors and build a high-performance team culture.

Requirements

Qualifications

• Bachelor’s degree in Finance/Accounting/Auditing (CPA/CFA/ACCA preferred).

Experience

• 5+ years in Finance, including at least 3 years in a similar role.

• Experience in Retail, FMCG, MNC, or large corporations is a strong plus.

• Knowledge in Private Label / Own Brand / Loyalty Program is an advantage.

Skills

• Strong financial planning, pricing, and commercial analysis.

• Excellent business acumen and understanding of retail operations.

• Proficient in Excel/Google Sheets; experience with Power BI preferred.

• Strong communication, stakeholder management, and presentation skills.

• Leadership capability to manage and develop team members.

Location: 12^th Floor, M Plaza, 39 Le Duan, Sai Gon Ward, HCMC