About WinCommerce

WinCommerce is one of Vietnam's leading retail groups, operating a nationwide network of WinMart supermarkets and WinMart+ convenience stores. With a mission to bring quality products closer to every Vietnamese family, we are committed to building a modern, customer-centric retail ecosystem — and we're looking for passionate people to grow with us.

The Role

As Brand Marketing Lead, you will be the custodian of WinCommerce's brand identity — driving strategic brand initiatives, overseeing omnichannel brand presence, and leading a team of marketing specialists. You'll work closely with the Senior Brand Marketing Manager to shape how millions of customers experience our brand every day.

What You'll Do

Brand Strategy & Campaign Execution

• Develop and execute annual, quarterly, and monthly brand marketing plans aligned with company strategy and revenue targets
• Lead end-to-end campaign delivery across digital, in-store, and media channels — on time, on brief, and on budget
• Track campaign performance and translate insights into continuous improvement actions

Brand Identity & Compliance

• Own brand consistency across all customer touchpoints: in-store signage, digital platforms, print, TV, and partner channels
• Review and approve vendor/partner marketing materials and advertising content for brand alignment
• Monitor and manage brand visibility across digital channels and media outlets
• Handle media-crisis risk situations and resolve complaints with professionalism and urgency

Event Management

• Plan and execute brand events at stores, offices, and other company sites
• Lead company-level events including supplier conferences, government delegations, and strategic partnership ceremonies

External Relations & Partnerships

• Build and maintain strong relationships with government agencies, regulatory bodies, and commercial partners
• Represent the brand in external engagements to create favorable conditions for business operations

Team Leadership

• Lead, coach, and develop a team of Marketing Specialists
• Set clear goals, provide regular feedback, and build a high-performance team culture
• Manage team budget (Opex), assets, and cross-functional collaboration

Who We're Looking For

• Bachelor's degree or above in Marketing, Communications, or a related field
• 2+ years in brand marketing, market research, or consumer insights — retail or FMCG experience preferred
• Solid understanding of quantitative & qualitative research methods
• Experience in customer zone mapping and mystery shopper programs
• Proficient in campaign management and marketing analytics
• Familiar with digital marketing channels and content management
• Proficient in English — reading, writing, listening, and speaking
• Strong communication and stakeholder management skills
• Creative thinker with a bias for action; confident decision-maker under pressure
• Takes ownership, leads from the front, high accountability and integrity

What We Offer

• Competitive salary package benchmarked against retail industry standards
• Performance-based bonus and annual salary review
• Comprehensive health insurance for you and your family
• Clear career development path within a leading national retail group
• Dynamic, fast-paced environment with real ownership and impact
• Access to professional training programs in marketing, leadership, and retail management
• Employee discount at WinMart and WinMart+ stores nationwide

How to Apply

Submit your CV to [email/link tuyển dụng]. We review applications on a rolling basis — early applications are encouraged.

Only shortlisted candidates will be contacted for interview.